START A FASHION BRAND IN 30 DAYS IN YOUR FREE TIME
WITHOUT HAVING TO GIVE UP THE SECURITY OF YOUR CORPORATE PAY CHECK OR INVEST YOUR LIFE SAVINGS
(NO FASHION EXPERIENCE NEEDED)
PRICE INCREASES BY $200 on AUGUST 31st
join the august cohort now At the discounted price
Feeling...
- Stressed about not having enough time in the day to start a brand?
- Frustrated, because when you find the time to work on your brand, you're not seeing real progress?
- Confused about where to start, how much things are going to cost, or who to trust?
- Worried you don't have the skills needed to design, develop, and run a successful fashion company?
- Scared to risk your life savings on a dream that might not work out?
- Major FOMO as others are living the life you want full of entrepreneurial freedom?
You're Not Alone
Most people feel the way you do.
But, here's the secret. More time and money don't guarantee success - it's what you do with that time and money that matters.
This program meets you where you are right now, giving you fast, actionable wins to build momentum and stay motivated.
Instead of long development timelines and expensive inventory, we focus on quick-turn manufacturing methods like white label, blanks, and print-on-demand.
That means you can launch your first product without sinking thousands into custom development or sitting on unsold stock.
you don't need fashion industry skills to start a brand, I'll show you how...
Hi, I'm Melanie
You probably know me from my Instagram account @alookbehindtheseams where over 180,000 people follow me into factories all over the world to learn how clothing is made.
But before I made it my mission to help every day people start fashion brands I worked with behemoths like Walmart and Target, as well as shaky startups that evolved into cult favorites like Nili Lotan and Hunter Boot - traveling to countries like Mexico, Domincan Republic, China, India, Taiwan, Egypt, and the Philippines where I got to see first-hand how the fashion industry operates.
Now my goal is to help you! Because the world needs more passionate brands that want to serve their communities while making their products ethically - and I'm here to help make that happen.
RECENT WINs
ARE YOU NEXT?
How The Program Works
idea to brand in 30 days
STEP 1: THE DAILY LESSON
Each day, you will be given 1 quick 5 mintue lesson.
They are designed for busy people, giving you the info you need without any of the fluff.
STEP 2: DO THE HOMEWORK
Action items and to-do lists that will only take you 15 minutes a day.
I get you're busy.
Each assignment is a small step forward, but when combined, they will result in your brand.
step 3: ask me your questions
You get 1 month access to the WhatsApp group where you can text or leave voice notes.
I'll personally answer your questions within 24 hours!
STEP 4: LAUNCH
Follow along with each small bite-sized lesson and task, and by the end of the 30 days, you'll have a brand!
And to help you kick things off on the right track, I will share your launch with my 180k Instagram followers and 45k Substack subscribers (a $4,000 marketing value, yours free!)
COMMONLY ASKED QUESTIONS
What will I be learning each day?
Lesson 1 - Figuring out what product is best to start with
Lesson 2 - Setting up a budget
Lesson 3 - White label product deep dive
Lesson 4 - Print on demand product deep dive
Lesson 5 - Blanks product deep dive
Lesson 6 - Building a community to generate first sales
Lesson 7 - Creating a formal business plan
Lesson 8 - Brand assets (logo, trademark, etc)
Lesson 9 - Working with white label suppliers
Lesson 10 - Working with print on demand suppliers
Lesson 11 - Working with blanks suppliers
Lesson 12 - Supplier communication tips and organizational tools
Lesson 13 - Custom artwork crash course
Lesson 14 - How to create a low cost e-comm website
Lesson 15 - How to create an automated email marketing system
Lesson 16 - The repeatable secret to how I go viral on social media
Lesson 17 - How to grow your audience across platforms
Lesson 18 - Prompts to make creating content quick and easy
Lesson 19 - Wholesale and retail strategy
Lesson 20 - How to transition to a "real" factory for completely custom designs
How much does this all cost?
The program is $500, and I recommend you have $500 to invest in product inventory for your launch.
You should be able to launch your brand with $1,000 total.
Do I need fashion skills?
NOPE! With the methods I teach, anyone can start their own fashion brand.
Do you work with brands worldwide?
Yes! Currently, I have clients from 44 different countries!