Meet Your Coach

“Why should only industry insiders get the best resources?"
You probably know me from my Instagram account @alookbehindtheseams where over 200,000 people follow me into factories all over the world to learn how clothing is made. Or from my Substack where 40,000+ of you subscribe for weekly industry updates.
But before I made it my mission to help every day people start fashion brands I worked with behemoths like Walmart and Target, as well as shaky startups that evolved into cult favorites like Nili Lotan and Hunter Boot - traveling to countries like Mexico, Domincan Republic, China, India, Taiwan, Egypt, and the Philippines where I got to see first-hand how the fashion industry operates.
Now my goal is to help you! Because the world needs more passionate brands that want to serve their communities while making their products ethically - and I'm here to help make that happen.